Titles: use the space, front-load the meaning

140 characters is worth using, because every phrase you include is a search you can appear in. But search results cut the visible title far earlier, so the first 40 or so characters have to make sense on their own.

Tags: 20 characters is enough for a phrase

'Handmade ceramic mug' is 20 characters exactly. That is not a coincidence — the limit is designed around short phrases, which is what you should be using rather than single words.

Shop name: short and typeable

20 characters, but shorter is better. Buyers type it, say it out loud, and look for it again later. Long shop names get abbreviated or misremembered.

Tagline: this one shows up in Google

Your 55 character shop title appears in search engine results under your shop name. It is one of the few places a keyword does double duty on Etsy and off it.

How many characters can an Etsy title be?

140 characters, including spaces and punctuation. Etsy will not let you save a longer one. The bigger issue is that search results truncate the display far earlier than that, so the front of your title carries most of the weight.

What is the character limit for Etsy tags?

20 characters per tag, and you get 13 tags. Multi-word phrases fit comfortably within 20 characters, which is convenient because phrases rank far better than single words.

Do spaces and punctuation count towards Etsy limits?

Yes. Every character counts, including spaces, commas and hyphens. This counter measures exactly what Etsy measures, so what you see here is what the form will accept.

Do emoji count as one character?

Not always. Many emoji are stored as two or more code units, and some platforms count them differently. This counter measures visible characters rather than raw code units, which matches what Etsy accepts in practice. If you are close to a limit, leave a little room.

What is the Etsy shop name character limit?

Between 4 and 20 characters, letters and numbers only, with no spaces or special characters. You can change it once freely; after that Etsy reviews the request.